Have You Stayed With Atari Today?

I tend not to cover news on this blog, I usually stick with opinion pieces, histories and sharing memories, etc. But a slice of news has surfaced today that made me chuckle a little that I felt I had to quickly cover.

When it comes to big names in gaming, Atari were one of the biggest. The grandfather of gaming to most people and the company the defined home gaming with their brand of consoles, going back to 1977’s iconic Atari 2600. I think it would be fair to say that Atari as a company have had a very chequered past. I mean, they were central in the infamous video game crash of 1983.

The company has died, been reborn and swapped hands so many times over the years that I’m really not sure who own the name anymore. A new console, the Atari VCS is said to be released this year, but that’s not what I want to cover here. I’m going to look at the Atari hotels… yes Atari hotels.

Atari Logo 2

It’s very recently been announced that Atari (whoever owns the name now) has teamed up with real estate developer True North Studio and GSD group to build eight Atari hotels around the U.S. The first is set to begin building in mid-2020 in Phoenix, Arizona… which given Atari’s rather ‘interesting’ connection to that particular place is kind of ironically amusing (see the previously mentioned video game crash of 1983).

The hotels will obviously be gaming related. They will be used to house the ever increasing in popularity e-sport events. Guests can expect VR experiences, interactions and games. Gaming related rooms utilising famed Atari IPs. All along with standard hotel facilities such as restaurants, bars, gyms and all the other stuff a hotel usually offers.

More sites for hotels are planned outside of the Phoenix one with Austin, Chicago, Denver, Las Vegas, San Francisco, San Jose, and Seattle all set to have their own Atari hotels built over the next few years.

Honestly, I love the sound of them, I’d love to stay in an Atari hotel and revisit my childhood as well as experience (what I hope will be) cutting edge gaming interactions and experiences. But there is serious doubt over of they will ever happen. I mean, there have been numerous stories of troubles in getting the new console made and ready for release. So if that’s been a bit of trouble, how will multiple, cutting edge gaming hotels work out?

I just hope they do happen and that they will have guest capacities of 2600, 2700, 5200 and 7800.

You can check out the official website right here. Plus here’s a few renders of what the hotels could look like…

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